What is copy in Digital Marketing?

But what is a copy in Digital Marketing, after all, that you hear so much about? If you still don’t know what this term means, this article is perfect for you! We decided to write an essay that explains what it is and covers 5 tips on how to write good copy to get the best results in your digital marketing strategy.

The term “copy” is an abbreviation of the English word copywriting, which in digital marketing corresponds to the creation of texts with the specific objective of convincing the reader/user to make a specific decision.

We can check the copy in the presence of texts that induce to:

• Make a purchase.
• Participate in a promotion.
• Subscribe to a newsletter.
• Get in touch by phone, like the Facebook page.
• Download an E-book, among others.

Tips for good copy in digital marketing:

1. Arouse emotion: sensations and feelings are great ways to convince the consumer about the need to take the next step.
2. Use action verbs: action verbs are used to lead the user to the desired action.
3. Urgency: The sense of emergency powerfully enhances the conversion strategy.
4. Build connection: Showing empathy is one of the best ways to ensure conversion.
5. Exclusivity: Exclusivity carries a hidden meaning: the sense of importance. When someone feels privileged by something, they tend to pay attention to the message.

CONCLUSION

We conclude with this article on the importance of having a good copy in your publications for a good digital marketing strategy and, in this way, having a good positioning of your brand/entity. To take full advantage of all the potential that the digital world makes for brand growth, it is important to work all tools together, from social media to copy, complementing them to obtain the best possible results.