The Importance Of Brainstorming In A Creative Agency

Daily, we face various strategic communications that somehow intend to create a certain value for those who promote them.

The creative process is always challenging, and differentiating ways to achieve new ideas, narratives, and action plans is often necessary.

In this article, we chose to talk a little about the notion of Brainstorming and its impact on the working methodologies of an agency that needs to reinvent itself frequently.

WHAT IS BRAINSTORMING?

Because of the frequency with which it is pronounced, you have certainly heard this word, essentially in contexts of need. Although it has a long name, the concept is simple: Brainstorming is, in layman’s terms, an individual or team gathering of ideas. The word can be considered brainstorming to find a practical and effective solution.

This strategy dates back to 1948 when Alex Osborn noticed that the results came more naturally by promoting a discussion of ideas in the business context.

Why are brainstorming moments so important?

In a creative agency, the demand to do something new, irreverent, and that captures the public’s attention puts professionals in the field to the test daily.
Thus, taking an hour to hold team meetings to discuss ideas and make the work environment even more dynamic is advantageous at the end of the day because it helps improve clarity in the search for solutions for the purposes for which the agency is predisposed.

Always remember: Two heads are better than one.

BRAND IT UP!