If you have already been informed about the work that is done by digital marketers on websites, the term SEO (British acronym for Search Engine Optimization – Optimization for Search Engines) is not completely unknown to you.
As the name implies, it is a marketing strategy whose main purpose is to give visibility to content in search engines, making it stand out from other websites.
There are several tools built into the builders, such as YoastSEO , that make the process easier for you, but here are some practical tips that you should adopt.
Do things naturally, in the selection of your keywords.
A keyword is a strong word that is usually searched for most often. You should always consider integrating your texts with these words.
Once selected, a tip that will help you to exclude several options is to take into account that they must incorporate (at least one) the title of the article (the closer to the front of the title, the better), the meta description, within the first 100 words of the content, and at least once more in the body of the article.
This must be orchestrated so that the text is natural and does not induce the consumer to do something advertising, as this will make him lose interest in the content that he was dissuaded from reading.
So, you should always play with well-planned texts, fitting these words into a strong narrative.
set your goals
Before you start writing the actual text, you should always consider the purpose of your future article beyond the content itself. You must excel in adapting your SEO choices to the searcher’s intent and your restricted audience.
Think about your audience and how they find it in the content marketing funnel. If you’re trying to catch eyes from the top of the tunnel, consider choosing a long-tail keyword. Long-tail keywords are often phrased as questions. If you want something more specific, look for short-tail keywords, which tend to be less searched for but have a high interest value because they are sought after by audiences with a high interest tendency and positive attitude.
Check in optimized tools if it is a relevant keyword
A relevant keyword will ensure that you’re attracting the right readers who are likely to engage more with your site, whether that’s while browsing additional blogs, contacting your sales team, or purchasing a product. Creating content takes a lot of time and effort, so make sure you’re maximizing your keywords by reviewing and monitoring them to get the most value out of each article.
SEO for humans, not robots.
Basically, what interests you is to draw the attention of users who browse daily through search engines in order to find a particular idea, product, or content. In this way, you must take into account that the SEO must always be adjusted to your market niche and without major automatisms, because robots do not generate sales.